Face2Face details how to start listening to and engaging with your customers on social media. It's a really easy-to-read book that is packed full of great advice to get you started. I liked how it really had something for everyone in every chapter, whether you're new to social media or a seasoned pro. Face2Face is written in everyday language so you're never really lost in jargon. While a bit dated (as any book on the internet and specific websites tends to be), I thought it was still highly relevant to the social media of today. I'm now looking forward to reading Designing the Digital Experience, a second book by David Lee King that my same friend lent to me.